About me
Child of the 80's, with a curious mind and a creative spark, I endevour to do my best and grow my skills.
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I'm also a father to lovely 5 year old boy who means the world to me and part of my motivation to be better everyday.
Experience
I have 15 years of experience in the design and visualization industry.
What I do
I create, design and visualize solutions solutions for world famous brand, specialising in retail, FMCG, activation and exhibitions sectors.
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I'm conceptual designer with a good understanding of the manufacturing and production methods, and experience working with permanent and temporary substrates.
Software
Autodesk 3Ds max
Adobe suite (Photoshop, Illustrator and InDesign)
Microsoft Office suite (Powerpoint)
Learning
Blender, Affinity, Unreal engine, DaVinci Resolve.
Visual Showcase
Don Julio GE
Commissioned by Diageo and an independant liquor retailer.
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A one-off custom GE design to elevate the presence of the Don Julio, including its premium variants. The display must embody the premium brand while remaining true to the brand identity itself.
Exploring the brand.
The start of each project brings excitement about what is possible. ​​
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Using the creation of the stock is a good way to explore the brand,
the bottles different shapes, and subtle differences, along with labels, and all the characteristics of the product, and exploring the logos and brand CI and various online resources, all come together to form the initial concept.​
Conceptualisation
Once the exploration has reached a level maturity. The coceptualisation begins. Below are several examples of the initial designs.
Concept
Created two concepts, one direction was more simplistic, you could say the designers choice, with the second direction a slightly more interesting route with a cubed theme, a refrigerator is added for the chilled option.
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Wood textures give the unit a natural artisanal, while keeping a premium feel with the gold trim.
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A LED screen at the top with a vertical media screen on the front of the shelves for interchangeable media.
Revision
The addition of the premium range of product not initially requested. This was quite a challenge to balance the vertical spacing since the particular bottles are fairly tall.
New Concept revision
After a sometime, the client requested the exploration of a new direction based off a new CI which had been received. This design was far more bold than before using a shape inspired by the premium bottle with additional lighting. An option with and without a LED screen was presented.
After some negotiation between the store owner and the brand owners this became the winning design, a simplified version of my first concept, the one I called the designers choice.
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Final design
Instore photos
Photos of the installation live in-store, success!